Last year, Linux Dominicana and MIT OpenCourseWare came together for a collaboration that was more than just content; it was the power of community. As part of that collaboration, OCW shared insights into its approach and the strategies behind what makes its online content successful. In the video below, Brett Paci, the Assistant Director of Video Engagement & Strategy at MIT Open Learning, shares an engaging and informative 20-minute presentation to the Linux Dominicana community at its Open Saturday Reloaded conference last November.
Brett tackles questions about online strategy and content creation: How does OCW present videos to the world? Which three factors contribute to the popularity of a video? And what makes thumbnail creation so important to a video’s success? Having been with OCW since its inception, Brett also provides valuable context on how video became an integral part of OCW and how its YouTube channel began.
Brett presents the video in Spanish, but here’s how to enable Auto-translate on YouTube:
- Turn on CC: Click or tap the CC icon at the bottom of the video player.
- Open Settings: Click or tap the Settings gear icon on the video player.
- Select Subtitles: Click on Subtitles/CC, then select Auto-translate.
- Pick your language.

How to enable Auto-translate on YouTube videos
If you want to learn more about how Linux Dominicana and OCW came together, Read More.
